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Saturday, January 8, 2011

Affiliate Marketing for Beginners - 3 Foundational Steps You Must Take to Be Successful

Before we start talking about affiliate marketing for beginners, let's get one thing clear.
Just because you don't know about affiliate marketing doesn't make you a dummy. You just don't know what you don't know.
And quite frankly, there's probably a lot you don't know. Way more than I can cover in one article. But what I can do today is give you a quick look at the basics of affiliate marketing for beginners.
At it's most basic, it can be summed up in 3 steps.
  1. Identify a group with a need
  2. Find a product or service to fill the need
  3. Introduce the group to the product or service
Affiliate marketing for beginners is really as simple as these 3 things, the rest depends what happens between the prospective customer and the vendor.
So how do you go about doing this stuff?
First, lets talk about finding an audience and matching them to a product or service.
The first step to doing this is separating needs from wants.
Why?
Because people are much more likely to spend money on what they need vs what they want. You have to have what you need. But you'll pass on something that you'd just like to have.
For example, let's say you are marketing a skin moisturizer. One is for general use, the other is for people with eczema. Which one do you think will be an easier sell?
The one for eczema because this person NEEDS to stop the itchiness, the flaking and sometimes bleeding that comes with this skin condition. The general moisturizer is a product that is simply nice to have.
Makes sense?
OK, so that takes us to step 3. How do you find an audience of eczema sufferers and match them to the moisturizer?
Well, you put yourself in their shoes. Where would you go if you had this issue? Would you do a search on Google?
I would!
And when you do, you'll find everything from Wikis to websites on the subject. But as an affiliate marketer, you need to know exactly how to position yourself online to be successful. You want to be right in the line of fire when that audience is ready to buy.
Knowing these things are crucial for affiliate marketing for beginners.
But how do you lean this stuff?
The great thing about affiliate marketing for beginners or anyone else is that it's not so hard to do. You just need a roadmap to show you the way to sales.
Visit my blog post at http://leslieabrooks.com/affiliate-marketing-for-beginners where I break down these three steps in more detail.
My name is Leslie Brooks, and I want to help you on your road to affiliate marketing success!

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