STEP TWO: DON’T TRY AND CLOSE THE SALE YET!
Never, try to close your offer from a simple classified
ad. It just doesn’t work that way. Classifieds are
short, and there isn’t enough room for you to list your
major selling points.
Instead, you want to simple introduce the reader to
your offer and communicate the strongest benefits and
how it will help them. Create a little excitement here.
Give the reader only enough to build curiosity so
they’re driven to find out more.
STEP THREE: TELL THEM WHAT TO DO NEXT!
People will follow when you lead. So tell the reader
exactly what they need to do.
Trying to get information in front of your prospect?
Tell them how they can get it. Want them to sign up
for your newsletter? Show them what they need to do.
By stating in simple terms what to do next, the now
interested reader will follow. And if you’ve followed
these suggestions, you’ll have copy that leads the
reader to their pot of gold every time.
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