Let's face it, there's only one real reason to own
an online business - to make money. If you own a
business online and you are not making money, then
you have an online hobby. Both are lots of fun and
can be very rewarding, but most of us want to make
money. To make money on line, you need a website.
This is your online money machine. To get a website
you can rent, buy or build.
Just before we look at the three business options,
let's take a moment and think ahead a bit.
Regardless of what type of site you choose, your
success is dependant upon your marketing. You can
have the best product in the world, but if no one
knows about it, you may as well be selling sand in
the desert. So before you decide on what type of
online business is best for you, think about the
amount of time and/or money that you are willing to
invest in your marketing.
Now let's take a closer look at the three business
models.
Rent. Renting a website is the easiest and fastest
way for you to get online and selling a product,
virtually within minutes. How do you rent a website?
By becoming an affiliate of someone else's site. When
you become an affiliate of many online businesses,
you get your 'own' version of their site. This
replicating website gives you a professional website
that you can refer others to and make money when they
make a purchase. A perfect example of a self-
replicating website is Happeneurs,
http://www.bpcpublishing.com/biz1.htm These affiliate
websites are often free, but some charge a small set
up fee.
If you choose to go this route and rent a website, make
sure you are signing up with a business that offers
you a quality product that is in demand, a support
system, a proven way to make money, and ready made
marketing tools. Quality online businesses that offer
replicating websites usually provide you with banners,
text links, classified ads, solo ads and tips that will
help you get stated with your marketing campaign. This
is the fastest way to get into business and start
making money.
Buy. The next option is for you to buy a website. You
can buy a site that has just been built, or a site that
already has a proven track record. The advantage of
buying a brand new site is you are in full control of
the site's reputation in the marketplace. With a little
marketing savvy, you can have visitors in your door,
the same day you buy the site.
If you choose to buy a site that has been around for
some time, you also inherit the site's traffic, marketing
systems and procedures. This can be a great way to jump
right into the business with both feet flying. The
business is already established and you simply take
control of the management procedures. The major pitfall
to be careful of is the business' reputation. If the
business owner is a known scammer or spammer, people will
stay away from the site, no matter what you do.
Build. Build it and they will come. It works in the
movies, but unfortunately, not on the net. If you choose
to build your own site it can be an extremely rewarding
experience. There are many companies that offer software
which allows you to build your own site without knowing
HTML. If you choose to use Microsoft's FrontPage(TM), you
get the option of building the site in a WYSIWYG (What
You See Is What You Get) format and then click on the HTML
page to view the code. It is extremely useful to have
access to your site's HTML code as some marketing programs
require that you have access to this code.
Building your own site will take some time, effort and
creativity. If you are looking for a learning experience
that can provide you with an amazing feeling of
accomplishment at the end of the day, building your own
site may be the answer for you.
Whether you rent, buy or build your online money machine,
you need to keep in mind that this business is the same as
any other. You can always build a better mouse trap, but
if you don't market it like crazy, you won't catch any
mice.
Good luck and God Bless
Yours successfully,
Terry Telford
http://www.bpcpublishing.com
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